Length of schooling: Four years (two years for higher education)

Subject area: Management

Degree awarded: Bachelor's degree in Management

I. Professional overview

The Business Administration major aims to cultivate applied, interdisciplinary and innovative talents who understand management and communication, and is recognized as the cradle of growth for entrepreneurs and professional managers。

1. History of development

As one of the first undergraduate majors in our school, this major has developed into one of the characteristic majors in our school, and will be recognized as the first-class major in Zhejiang Province in 2022。

(2) Teaching staff

The teaching team of this major is composed of full-time and part-time teachers from universities, well-known enterprises and overseas study background. There are 15 full-time teachers with an average age of 43 years old, including 6 teachers with senior titles and 13 teachers with industry technical qualifications. The proportion of dual-professional and dual-ability teachers is 87%。

2. Training objectives

This major integrates production, learning and research，Collaborative education is the teaching concept，Based on the background of digital economy，Oriented by the demand for new business talents in the era of big data，Focus on data management tool practice，Integrate modern marketing, supply chain management, human resource management and financial analysis，Cultivate basic theory and basic knowledge in management, economy, data science, etc，Ability of data thinking and data analysis，Can be engaged in data operation, digital marketing, personnel data analysis and other work in enterprises and public institutions，Versatile talents to meet the needs of local economic and social big data applications。

Third, advantages and characteristics

With management practice teaching as the main line, the major of Business Administration in our school caters to the needs of talents under the background of the current digital economy, and conducts classified training for talents, mainly including the direction of modern enterprise human resource management and business data analysis and application。Relying on the superior resources of 1+X skill level certificate, the school's industrial college and scientific research institutions, the three-pillar education model of "documentation integration - industry-learning integration - learning and research integration" has been formed。Combined with our school-based professional training program, the skills certification suitable for business administration students to apply for at school include enterprise human resource manager, labor relations coordinator, big data analyst, Internet marketing, human resource sharing service intermediate manager, etc。

At present, the major has signed school-enterprise cooperation agreements with a number of well-known local enterprises to further cultivate and strengthen students' practical operation ability through the learning mode of innovation and entrepreneurship classes, and relying on Yituo Industry College, graduation internship adopts a centralized and unified arrangement, providing students with internship opportunities and platforms。

此外，The program has established good cooperative relations with more than 10 overseas colleges and universities, such as Nazareth University in the United States, Manchester Metropolitan University in the United Kingdom, University of Western Sydney in Australia, University of South Korea, University of the Balearic Islands in Spain, and Ming Chuan University in Taiwan，Students get more opportunities for further study through international student exchange, embedded engineering projects, master's programs and other forms。

4. Achievements in personnel training

(1) Employment

In the past three years, the employment rate of this major has remained above 96%, and the industries of employment units are mostly concentrated in major commercial banks, electronic information services, communications, logistics, consulting services and other fields。Statistics from third-party institutions show that the salary level of students one year after graduation is more than 20 percentage points higher than the provincial average。

(2) Further study

In the past 5 years, the students of this major have been admitted to domestic universities, including Nankai University, Ningbo University, Zhejiang Gongshang University, Zhejiang University of Technology, Zhejiang Normal University, Zhejiang Ocean University, etc。Overseas universities include Manchester Metropolitan University (UK), Winchester University (UK), Nazareth University (USA), Ming Chuan University (Taiwan), Chaoyang University of Science and Technology (Taiwan), and Hamstad University (Sweden)。

(3) Skill certification

Combined with our school-based professional training program, the skills certification suitable for business administration students to apply for at school include enterprise human resource manager, labor relations coordinator, big data analyst, Internet marketing and so on。

(4) Starting a business

Our school of business administration major every year, there are no shortage of graduates who start their own businesses, some students in the junior year (students in the second semester) on the establishment of their own companies。In the past three years, the entrepreneurship rate of business administration majors has been maintained at about 3%-5%, and five student entrepreneurial teams with an annual turnover of more than one million have been incubated。

(5) Some profiles of outstanding alumni

Dong Yunyue, the first graduate of Business Administration major, is currently the chairman of Ningbo Lean-Feida Shaft Industry Co., LTD., member of Ningbo CPPCC, Vice president of Fenghua Yuelin Chamber of Commerce, Vice president of Fenghua International Students Entrepreneurship Association and Vice president of Fenghua New Generation Entrepreneurs Association。

Chen Xianbin, the first graduate of Business administration major, is the general manager of Ningbo Xihe Printer Consumables Co., LTD., the secretary of Ningbo Human Resources Association, and won the Innovation Award of Zhejiang Province in 2006。

Xu Jinbin, the first graduate of Business Administration major, angel investor, invested in Hangzhou Xingtan Culture Media Co., LTD and Hangzhou Hubao Technology Co., LTD., engaged in variety show production and Internet social products development and operation。

Ji Yongqiang, graduated in Business Administration in 2007, is currently the senior manager of Risk Management business Group of Alibaba Group。

Xu Yi, a graduate of Business Administration in 2007, founded Ningbo Quhang Intelligent Technology Co., Ltd. in 2018, and served as the CEO. He is now a member of the Ningbo CPPCC, a member of the Ningbo Municipal Committee of the Democratic League, a member of the Ningbo Youth Federation, a mentor of college students' entrepreneurship, and a vice president of the Ningbo Internet Development Federation。

Kong Wenchao, graduated from Business Administration in 2009, is the director of e-commerce development and operation of Xi Linmen Furniture Co., LTD。

Liu Mingqiu, 2015 Business Administration graduate, Nankai University Administration Doctor。

毛文浩，2016届Major in business administration毕业生，浙江工业大学Business administration博士。

(6) Major achievements of students during the school period

Through continuous efforts, in the past three years, the students of this major have participated in national and provincial competitions and achieved remarkable results。Won the "Challenge Cup" National College Student Entrepreneurship plan competition gold and silver awards 1;1 Gold award of "Internet +" College Student Innovation and Entrepreneurship Competition;Second prize of China College Student Service Outsourcing Innovation and Entrepreneurship Competition;Second prize of the National College Students E-commerce Challenge;Three first prizes of the National College Students E-commerce Challenge (provincial competition)，Second prize, third prize 2 each;Zhejiang "Internet +" College Students Innovation and Entrepreneurship Competition gold, silver, bronze awards 1;Zhejiang Economic Management Case Competition 1 first prize, 5 second prizes, more than 10 third prizes;2 winners of the Career Planning Competition for College Students in Zhejiang Province;National College students Human resource Management knowledge and skills competition second prize, etc。Relying on the university's scientific research institutions, the students of this major have published more than 20 journal papers in the past three years at school。